It’s Not Your Father’s Marketing: The Problem with Marketing Education Today
It’s no secret: business schools are doing a less than stellar job of preparing marketing students for careers in the current marketing environment. Marketing professors are not in tune with the...
View ArticlePromoting the Use of Mobile Phones as an Education Tool in the College Classroom
Many of my colleagues are proud of enforcing a “no cell phone” policy in their college classrooms. Although I agree that students should have the courtesy to place their mobile phones in silent mode...
View ArticleSustainable Economic Development and Green Business: The Case of Cultural Arts
Does adopting a green business philosophy serve as an impediment for sustainable economic development? Are the two concepts mutually exclusive or is there an overlap that promotes the implementation of...
View ArticleSmall-and-Medium-Sized Enterprises and Sustainable Economic Development: Fast...
On Friday, 16 July, the Business Innovation Research Center (BIRC) of the Charlton College of Business, University of Massachusetts at Dartmouth hosted a one day seminar entitled “Sharpening the...
View ArticleGlobal Logistics as an Employment Growth Area for Marketing Graduates
The demand for global logistics managers is expected to remain high for the foreseeable future. Entry-level jobs pay on-average more than $80,000 per year. Logistics, in general, refers to the...
View ArticleOpen Source College Textbooks
On Wednesday afternoon, 21 July, Nicole Allen, director of The Student PIRGs’ Make Textbooks Affordable campaign, hosted a press conference to discuss H.R. 4137, The Higher Education Opportunity Act,...
View ArticleActive Learning and Service Learning: Learn by Doing
Think about how you learn something new. Although numerous theories of learning exist, fundamentally (and at the risk of oversimplification) there are three basic ways that we learn something new:...
View ArticleMarketing Basics: Margin versus Mark-Up
For some reason, one of the hardest concepts for marketing students to grasp is the difference between margin and mark-up. For most students, the two terms are synonymous and used interchangeably....
View ArticleThe Pyramid of Requisite Skills for Marketing Graduates
Are you a marketing student who wants to position yourself for a job after graduation? If so, then focus on building demonstrable skills in the areas that potential employers have identified as...
View ArticleThe Future of Marketing
As many of you know, Boston and the surrounding environs are hosting multiple FutureM events this week. FutureM is a multi-location conference highlighting the newest technologies and their impact on...
View ArticleGenerating Prophets: 141 Inbound Marketing Certified Students
As business school educators, our job is to adequately prepare our students to enter the workforce. Likewise, we want our graduates to make positive contributions to their organizations and to...
View ArticleThe Foundation of the U.S. Knowledge-Based Economy
In a recent academic journal article co-authored with Godwin Ariguzo and Angappa Gunasekaran, the ascension of the U.S. economy from service-based to knowledge-based is investigated and a foundational...
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